Volume : 3, Issue : 3, JUL 2019


P. L. Savithree, Dr. A. Thenmozhi


The purpose of this study is to examine and analyze the online marketing in Madurai with special reference to fruits and vegetables (especially in Madurai website and users in Madurai region). Also tried to find out various attitudes of online users of Madurai region towards the online marketing. For this study survey was conducted during 1st April to 31st May 2019. The data collected from respondents for pilot study through scheduled containing questions. The study result concluded that future of e-tailers in India especially in regions looking very bright. This study made from the online consumers and e-retailers those who created their own websites in Madurai region.  The following websites are functioning in Madurai region. www.thalluvandi.com, www.kaaiarigal.com, Alagendra supermart.com, www.sbuyers.com,othakkadai.com, anjaraipetti.com offering best prices and services, good products and completely hassle- free marketing experience for consumers. Online marketing certainly provides many advantages and gains to all stakeholders that are not available in offline shopping like anytime marketing, travel less marketing and expenses less shopping; but at the same time, it also be set with many risks, which are again not associated with offline marketing like lack of privacy, security, safety, the possibility of getting the wrong product and or damaged product. The growth of online marketing is not only in India, but also in other countries. The success of any e-tailers in India is depending upon its popularity, its images, its unique and fair policies and its consumer relations etc…a



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