Volume : 4, Issue : 4, MAR 2020

DETECTING SPAMMER REVIEWS WITH FREQUENT TRANSACTIONS ON ONLINE-ECOMMERCE DATA

Poongodi K, Karthick S

Abstract

As e-commerce is growing and becoming popular day-by-day, the number of reviews received from customer about any product grows rapidly. People nowadays heavily rely on reviews before buying anything. Product reviews play an important role in deciding the sale of a particular product on the ecommerce websites or applications like Flipkart, Amazon, Snapdeal, etc. In this paper, this project proposes a framework to detect fake product reviews or spam reviews by using Opinion Mining. The Opinion mining is also known as Sentiment Analysis. In sentiment analysis, this project tries to figure out the opinion of a customer through a piece of text. The proposed method called VWNB-FIUT (Value Weighted Naïve Bayes with Frequent Pattern Ultra Metric Tree) automatically classifies users' reviews into "suspicious", "clear" and "hazy" categories by phase-wise processing. The hazy category recursively eliminates elements into suspicious or clear. This results into richer detection and be useful to business organization as well as to customers. Business organization can monitor their product selling by analysing and understanding what the customers are saying about products. This can help customers to purchase valuable product and spend their money on quality products. Finally end users see that each individual review with polarity scores and credibility score annotated on it. This project first takes the review and check if the review is related to the specific product with the help of VWNB. This project use Spam dictionary to identify the spam words in the reviews by using FIUT. In Text Mining this project applies several algorithms and on the basis of these algorithms this project gets the specific results.

Keywords

VWNB, FIUT, hPSD, EDI.

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